Marketing your business in this economy is getting harder every day.  Coming up with new, fresh ideas to advertise your business doesn’t seem possible.  A far-fetched idea or one that will cost your company lots of money doesn’t have to be your only option.  There are ways to market your business through screen printing promotional products that really put quality in their finished products.

Screen printing has been around for a long time.  Why? Because the technique gives long lasting, quality products that stretch your advertising dollar much farther than the typical newspaper or magazine advertisement and gives people a tangible object they may use daily.  Screen printing techniques can produce your own personalized logo either by heat pressing or by pressing the logo directly on the promotional product of your choice through an inking process.  There is no company logo that is too difficult for them to master.

Screen printing is not just for t shirts any more as one might think.  Screen printing can be used on a variety of items such as pens, cups, tags and much more.  Having your company name on a promotional product is an added bonus to help get your business name out there.  Whether you attract customers with special flyers on their cars or even attending trade shows, having promotional products that have been screen printed with your logo will take your business to the next level.  Flyers are nice, but they do tend to get thrown away, usually right down onto the parking lot but giveaways catch the general public’s attention.  Giving away custom printed key chains at a car dealership or compact mirrors at your new skin care clinic to promote your products is a very smart way to grow your customer base quicker and easier. Just look around you and count the ink pens, note pads, or the shirt on your back to see how promotional items can have an impact.

The money you spend on promo products for your business can double and even triple your company’s sales and expand your customer base.  People will use these products in their everyday lives and it will be a constant reminder of the company’s name on their “freebie” that can change the way you do business. The impact of promos extends beyond the client receiving the product to everyone they work or spend time around who will see the shirts and possibly use the pens or note pads. The reach of promotional products can be so great and is often underestimated as a technique for growing your client base.

Screen Printing is a fresh way to get your name out to hundreds and even thousands of people.  Your loyal customer base is a great way to start.  Make your business known.  Use screen printing for giveaways and special incentives for not only customers but as thank you gifts and to reward your staff.  It is a unique avenue for marketing your business affordably and effectively.


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